This Single ‘3 Letter’ Word Changes Everything About Innovation in Large Corporations

Don’t worry about ROI. #Justdoit #Getshitdone There is an Epidemic. An Epidemic of Epic Proportions And that’s the “ROI – Let’s Wait & Watch” approach. “Losers wait for motivation — Winners just get shit done” — Marie Forleo Context: If you are like me, having spent more than half your life working for corporations, you …

What makes a Great Brand? Remarkable Customer Experience.

5 step approach to building a 360 degree Customer Experience for start-ups and large organizations.  Note: Pick up the FREE downloadable Checklist to go along with this post. It gives a step-by-step guide to implementing CX Strategy. In January – February 2000 issue of HBR, C.K Prahalad had written an amazing story on “Co-opting Customer Experience”(CX). Among many …

Data Analytics – Devil is in the details (Part 1)

In the era of Social Media and Internet Marketing, it comes as no surprise that data geeks are “gods”. It’s often been said that the sexiest job of the 20th century are Data Scientists. More so, these data scientists score a heck load more points for being tech savvy coupled with strong data science skills. …